Virtual Catwalk - Pantene, Aussie & Herbal Essences at the Amazon Influencer Summit
Client: Amazon, Pantene, Aussie & Herbal Essences (via Wonderland Agency)Event: Amazon Influencer Summit, London
Services: Concept, 3D environment design, AV installation, live keying, real-time clip delivery
For the Amazon Influencer Summit in London, Wonderland Agency needed a stand-out activation for three of the biggest names in haircare: Pantene, Aussie and Herbal Essences. The goal was simple but ambitious — give influencers a moment worth sharing, and put branded content directly into their hands before they'd even left the stand.
The ConceptOur answer was a virtual catwalk. Guests were invited to step onto a green screen runway, strut, pose and play to camera — while live background replacement transported them into a fully branded 3D world in real time. No waiting, no post-production, no imagination required: they could see themselves on the virtual catwalk as it happened.
Each brand got its own bespoke environment, designed and built in-house during pre-production. Three distinct 3D worlds captured the personality of each — from Pantene's polished glamour to Aussie's playful energy and Herbal Essences' botanical escape — switching seamlessly between walks.
Working alongside a specialist AV kit supplier, we designed and delivered the full technical installation: green screen staging, camera and lighting setup, and the real-time keying system that composited each guest into their chosen environment live on screen.
Behind the scenes, we engineered an automated delivery pipeline. The moment a guest finished their walk, their 15-second catwalk clip was processed and ready. A quick scan of a QR code took them to a branded landing page where they could instantly download and share their video — frictionless, fast, and formatted for social.
A constant stream of influencers hitting the runway, and a steady flow of branded content heading straight out to their audiences in real time. The activation turned a summit stand into a content engine — putting Pantene, Aussie and Herbal Essences at the centre of the conversation, one catwalk strut at a time.
Client: Amazon, Pantene, Aussie & Herbal Essences (via Wonderland Agency)Event: Amazon Influencer Summit, London
Services: Concept, 3D environment design, AV installation, live keying, real-time clip delivery
For the Amazon Influencer Summit in London, Wonderland Agency needed a stand-out activation for three of the biggest names in haircare: Pantene, Aussie and Herbal Essences. The goal was simple but ambitious — give influencers a moment worth sharing, and put branded content directly into their hands before they'd even left the stand.
The ConceptOur answer was a virtual catwalk. Guests were invited to step onto a green screen runway, strut, pose and play to camera — while live background replacement transported them into a fully branded 3D world in real time. No waiting, no post-production, no imagination required: they could see themselves on the virtual catwalk as it happened.
Each brand got its own bespoke environment, designed and built in-house during pre-production. Three distinct 3D worlds captured the personality of each — from Pantene's polished glamour to Aussie's playful energy and Herbal Essences' botanical escape — switching seamlessly between walks.
Working alongside a specialist AV kit supplier, we designed and delivered the full technical installation: green screen staging, camera and lighting setup, and the real-time keying system that composited each guest into their chosen environment live on screen.
Behind the scenes, we engineered an automated delivery pipeline. The moment a guest finished their walk, their 15-second catwalk clip was processed and ready. A quick scan of a QR code took them to a branded landing page where they could instantly download and share their video — frictionless, fast, and formatted for social.
A constant stream of influencers hitting the runway, and a steady flow of branded content heading straight out to their audiences in real time. The activation turned a summit stand into a content engine — putting Pantene, Aussie and Herbal Essences at the centre of the conversation, one catwalk strut at a time.
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